Create a standout provider profile — And help members connect with you

As a Magellan network provider, you can create a provider profile that members can view when searching for care. A strong, personable profile can make a real difference in helping members choose you for their needs.

If you haven’t set up your profile yet — or it’s been a while since you updated it — here are a few quick tips to make yours shine:

Write like you're speaking to a member seeking care

  • Use first person (“I” statements) when describing yourself. Your personal statement appears as a quote attributed to you, so make it feel authentic and conversational.
  • Use second person (“you” statements) when referring to members. Speak directly to them so they feel seen and understood.

 

Make your message member-focused

  • Write for your audience — Magellan members. Avoid technical terms like cognitive behavioral therapy or EMDR unless you also explain them in simple language.
  • Focus on how you help people overcome challenges and improve their well-being. Help members picture what it’s like to work with you.
  • End with a friendly invitation to contact you.

 

Including a photo on your profile helps members connect with you.

Add a professional photo

  • Include a clear, recent headshot (not a selfie) to help members put a face to your name.
  • For group or facility profiles, you can use a photo of your building or your practice logo.
  • Photo dimensions should not exceed 100 x 125 pixels to avoid dark or distorted images. Recommended size limit: 10KB. 

Ready to make your profile stand out?

Update your provider profile today on MagellanProvider.com:

  1. Sign in with your username and password.
  2. Click Display/Edit Practice Information from the left-hand menu. The first tab that displays is the Provider Data Change Form.
  3. Click the Provider Profile tab to get started.  
MARCOM Awards

Provider Focus has won the MARCOM Gold Award in 2024, 2023, 2022, and 2021